So, what has good writing to do with attracting more visitors to your site and increasing your search engine ranking?
The answer is very simple: good, compelling and well thought out content on a site attracts more attention and adds value to the site from a search engine point of view. The reason is that well written content that is clear and interesting means that your clients immediately understand your service and product and are less inclined to look elsewhere. The following clearly illustrates the importance of expert writing for your website:
“… powerful, compelling copy can be the difference between shouting into the void and actually getting eyes on your website, between providing visitors with a deep understanding of your product and confusing the crap out of them” (https://blog.thesocialms.com/freelance-writers-best-thing-ever-happened/)
Importance of communication
In today’s hectic always-on and mobile marketing environment, the importance of eye catching content is self-evident. However, the important concept to remember is communication and immediate contact with the visitor. This means that the content that you write must be honed in such a way that the viewer and prospective client understands and absorbs your message very quickly. Furthermore, the writing must encourage further reading and lead to a process of communication and interaction with the viewer. This in turn means that the content writer must be well versed in writing techniques that inculcate attention, clarity and communication.
Sending the right message
There is nothing more deleterious for a website to convey a poor or inadequate message about their product. Long convoluted text will lose the interest of the reader. Writing for the web and for the mobile environment needs to be concise but expressive at the same time. The message conveyed must be unequivocal and clear- which means that the writing must be of a very high standard.
“Poor writing doesn’t just hinder clarity — it can actually cause readers to perceive you as less intelligent, credible, and authoritative. When your message is unclear or riddled with grammatical errors, your audience may have trouble viewing you as an expert with authority in your field. That means it can squelch any level of expertise you have.” (https://blog.thesocialms.com/freelance-writers-best-thing-ever-happened/)
User intent and writing