Social media is not one uniform entity- each social network has different positive as well as negative aspects- depending on your specific interactive and marketing requirements.
For example, while Facebook may be your favorite network to share information and relate to friends and clients, yet privacy issues are problematic on this network. Pinterest is excellent for Images, but at the same time, you have to ensure that your images are sharp and clear to compete. While some of the aspects of this infographic may be a bit dated ( Google Plus is no longer existent), yet the graphic below gives you a good overview of the most important aspects to consider when choosing the social network that best suit you.
(Source: https://www.click.co.uk/resource/the-pros-cons-of-social-media/)
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