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Social Media grew to be even bigger than anyone imagined !  In the last 3 years the number of internet users on one or more forms of social network has surpassed all expectations. At the last massive statistical analysis earlier this year 2,307 BILLION people were using social networks and unique mobile users reach 3,907 BILLION in total. So if you are still unsure whether you need to be active on the social spectrum online.. those are very compelling numbers. There is an annual 10% increase in usage overall.  So… social connectivity is not going to fizzle out anytime soon !

What you need to know now is how best to exploit these social networks in order to grow your business, how to attract new clientele and what is the easiest way to encourage customers loyalty, build brand awareness or just sell your products?

The most important aspect of social media is interacting with your connections and to show aspects of your personality that allow others to get to know you. Social media is a fantastic resource for getting your followers’ opinions on current trends in the market; follow your brand online to build relationships by answering the questions and concerns of others within your target market. Social media provides information that gets you noticed and will make the biggest impact on your readers if it is both informative and educational; social media allows you to anticipate market trends and to set goals to get you there. Blogging is also a form of social media, an excellent way to show expertise and build credibility; use social media as a way to steer news about your brand, whether it’s an anniversary, new product launch, or an acquisition; always maintain brand consistency when participating in social media; and use social media in conjunction with real world networking by arranging face to face contacts with your connections.

If you are just getting started we’re here to help.

Recent surveys taken at the beginning of 2016 show that up to 73% of small business with limited advertising budgets were using social media marketing with ever-growing success.  As many as 62% of all medium sized businesses said they would start using social media as a marketing platform within the next few months. If you don’t fall into this category, this means you are already a little behind. It’s now 2016 and now Social Media has changed the way we do business today. It is the way people connect, discover and share information.  It is important to know what your focus is.

The second goal is to offer customers or clients deals that they consider impressive enough for them to share details with their colleagues, friends and even their customers. Your promotions could go viral!

Thirdly, your business can use these social networks to find out what customers want and what they say about you – the good, the bad and the ugly- and you can respond to them directly by writing back via their social networks.  It’s a great cycle of interactive dialogue that works really well provided you maintain your social networks every day.

The most important goal is to build trust and make sure your customers know you are not just here today and gone tomorrow.  Proper maintenance of your social networks is a sure sign you are committed to your business, your product and meeting your customers’ needs and expectations. Your authenticity and reliability is evident in the way you handle your social media.

If you find maintaining your social network profile an exhausting and very complicated extra duty to perform, that’s where Imaginet comes in. We have been doing this for several years. We have seen what works, what spikes the interest of the public and know what they want to hear, see and read. Social networking is also ever-changing, but we are adept at tracking change and adapting our strategies. Check out our social networks and judge for yourself!

Don’t forget to visit our imagi-nation page for blogs and interesting information www.imagi-nation.co.za